Puppets in Advertising
From Budweiser frogs to haute couture coca cola marionettes, puppets have been making us laugh, cry, and frankly, buy...for decades.
They’re not just for kids and though nostalgic they are not a thing of the past. Puppets have a unique power to connect, entertain, and sell. Whether it’s through humor, charm, or something unexpected, puppetry continues to be a secret weapon in modern marketing.
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The Art of Marionette-Making: Crafting Puppets with Isabelle
Puppetry is an art that blends creativity, precision, and a deep understanding of materiality. Isabelle Dufour’s journey into marionette-making reflects all of these qualities. Her story began in Chicoutimi north of Quebec City, where she discovered her passion for puppetry at the age of 15.